Reimagining Taiwanese Toys: Bridging Culture and Play
Final Project in Commercial Design, CYCU, Taoyuan, Taiwan. 2016-2017
#Cultural Sustainability #Product Design #BrandingMy Role: Researcher, Visual Communication Designer, Toy Designer
" T S U B I" 【 tsù bi 】is named from Taiwanese, meaning " F U N ". We designed the Taiwanese wooden toys to help reinvent old folk toys into colourful, modern toys that are easy to play.
Contents :
36 pieces of wooden toys
6 x New Taiwanese Toys Cards
11 x Innovative Fun Toys Cards,
1 TSUBI Children's book
Team
Research: Chia-Yen Yang, YingAn Chen
Project Planning : Chia-Yen Yang
Brand Identity : YingAn Chen
Product Design: Ding-Han Tsai, YingAn Chen
Illustration : Ding-Han Tsai
Just 36 pieces, infinite ways to play!
Given to the invasion of foreign cultures, Taiwanese has gradually forgotten our own cultural background, and even been lost among exotic ones. Accordingly, through playing our innovative design of Taiwanese toys, T S U B I, we can bring back those Taiwanese traditional stories to evoke people's resonance, showing them that we do have our own cultural toys as well as comprehending the past.
Sketches
Contemporary Taiwanese Toys
Even more creative ways to explore!
User Tested by Children
T S U B I Intro Video
