Hello, I’m YingAn!

/in-an/

A User Researcher striving to understand and empathise with users, while leveraging innovation to create a sustainable impact.

I’m a User Researcher with consultancy, start-up and public sector experience. I am dedicated to uncover user needs through empathy, mixed-methods research, and critical thinking, with a strong focus on accessibility and inclusion.

With an MA in Sustainable Design from Kingston University, I am passionate about using data-led evidence to solve complex problems and translate insights into meaningful design decisions.

I thrive in multidisciplinary teams and continually seek to learn, adapt, and make an impact.

Happy to connect – feel free to reach me out! 🤩

  • RBK & LBS shared service, London, UK. Sep. 2023 - present

    • Manage and lead user research for the council website redevelopment, working closely with Service Designer, Content Designers, UX Designer, and Data Analysts.

    • Guide the product team with data-driven prioritisation within limited budget and time constraints.

    • Ensure the inclusion of diverse groups with varying accessibility needs throughout the research process.

  • Trint, London, UK. Oct.2022 - Apr.2023

    • Defined research goals and conducted projects with stakeholders across multiple teams (Core products - web and mobile app, Expansion).

    • Managed research operations, including advising product designers, maintaining the research repository, and producing actionable reports.

    • Facilitated workshops to prioritise product development and led efforts in developing comprehensive strategies and roadmaps.

    • Conducted qualitative research and utilised quantitative data via Mixpanel to identify user problems, segment the user base, and define user archetypes.

    • Effectively communicated research findings across diverse teams, showcasing strong communication skills.

    • Performed ISO27001 documentation assessments as a Service Owner.

  • Arc Dev, California, USA. April-July. 2022

    • Conducted research with users in Taiwan, Europe, and the Americas.

    • Managed end-to-end research process, from planning to insight analysis, and delivered written reports to project stakeholders.

    • Analysed user behaviours using Fullstory and generated hypotheses for further research.

    • Provided actionable insights through user interviews, surveys, concept testing, and ideation workshops.

  • Moment Pet Wellness, Taipei, Taiwan. Dec. 2020 - Feb. 2022

    • Managed research operations and conducted user research, both on-site and remotely, for the first pet tele-health product in Taiwan, developed from scratch.
      Organised and facilitated events in London to connect with pet owners from abroad.

  • PEBBO eXperience Design, Taipei, Taiwan. Nov. 2019 - Dec. 2020

    • Conducted user research for a design agency specialising in working with organisations for social and environmental good.

    • Developed concepts for validation testing based on problem analysis.

    • Defined user needs and pain points to deliver research findings aligned with the agency's mission.

    • Managed and hosted four networking events, fostering connections within the impact-driven community.

  • Vision Union, Taipei, Taiwan. Apr.-Sep. 2019

    Taoyuan Land Art Festivel (Sub-exhibition area), Taoyuan city, 2019

    • Researched the local history, communicated with community chiefs, school, local organisations, and developed the storylines for the exhibition.

    • Conducted over 20 community co-creating workshops with over 100 residents and 8 artists, and planned over 8 educational workshops.

    Children friendly playground project planning, Taipei city, 2019

    • Analysed playground challenges, and planned 5 inclusive family events.

Work Experience

  • Sep. 2017- Sep.2018

    • Studied Design for Social Innovation, User Research, Sustainable Design Principles, Perspectives, and SDGs Practices.

    • Facilitated a co-design workshop the class to test my final project, a co-design toolkit.

  • Sep. 2011-Jun. 2015

    • Studied Design Principles, Website Design, Visual Communication Design, Product Design, Aesthetics, Design Ethics.

    • Led and co-designed cultural toys.

Education

User Research work examples are available for recruiters and clients. Please get in touch to request access

Looking to Chat?

I’d Love to Help!