Hello, I’m YingAn!

/in-an/

A User Researcher striving to understand and empathise with users, while leveraging innovation to create a sustainable impact.

I’m a User Researcher with consultancy, start-up and public sector experience. I am dedicated to identifying user needs by building empathy, applying mixed research methods (qualitative and quantitative), and focusing on diverse accessibility needs throughout the research process.

With an MA degree in Sustainable Design from Kingston School of Art (London, UK), I am passionate about using research-based design to solve complex problems, with a strong focus on accessibility and sustainability. I strive to bring people closer together through thoughtful and inclusive design solutions. I thrive in multi-disciplinary teams and am always eager to learn and challenge myself to deliver high-quality insights that drive impactful decisions.

Happy to connect – feel free to reach me out! 🤩

  • RBK & LBS shared service, London, UK. Sep. 2023 - present

    • Manage and lead user research for the council website redevelopment, working closely with Service Designer, Content Designers, UX Designer, and Data Analysts, ensuring engagement with different groups with accessibility needs throughout the research process.

    • Guide the product team with data-driven prioritisation within limited budget and time constraints.

    • Ensure the inclusion of diverse groups with varying accessibility needs throughout the research process.

  • Trint, London, UK. Oct.2022 - Apr.2023

    • Defined research goals and conducted projects with stakeholders across multiple teams (Core products - web and mobile app, Expansion).

    • Managed research operations, including advising product designers, maintaining the research repository, and producing actionable reports.

    • Facilitated workshops to prioritise product development and led efforts in developing comprehensive strategies and roadmaps.

    • Conducted qualitative research and utilised quantitative data via Mixpanel to identify user problems, segment the user base, and define user archetypes.

    • Effectively communicated research findings across diverse teams, showcasing strong communication skills.

    • Performed ISO27001 documentation assessments as a Service Owner.

  • Arc Dev, California, USA. April-July. 2022

    • Conducted research with users in Taiwan, Europe, and the Americas.

    • Managed end-to-end research process, from planning to insight analysis, and delivered written reports to project stakeholders.

    • Analysed user behaviours using Fullstory and generated hypotheses for further research.

    • Provided actionable insights through user interviews, surveys, concept testing, and ideation workshops.

  • Moment Pet Wellness, Taipei, Taiwan. Dec. 2020 - Feb. 2022

    • Managed research operations and conducted user research, both on-site and remotely, for the first pet tele-health product in Taiwan, developed from scratch.
      Organised and facilitated events in London to connect with pet owners from abroad.

  • PEBBO eXperience Design, Taipei, Taiwan. Nov. 2019 - Dec. 2020

    • Conducted user research for a design agency specialising in working with organisations for social and environmental good.

    • Developed concepts for validation testing based on problem analysis.

    • Defined user needs and pain points to deliver research findings aligned with the agency's mission.

    • Managed and hosted four networking events, fostering connections within the impact-driven community.

  • Vision Union, Taipei, Taiwan. Apr.-Sep. 2019

    Taoyuan Land Art Festivel (Sub-exhibition area), Taoyuan city, 2019

    • Researched the local history, communicated with community chiefs, school, local organisations, and developed the storylines for the exhibition.

    • Conducted over 20 community co-creating workshops with over 100 residents and 8 artists, and planned over 8 educational workshops.

    Children friendly playground project planning, Taipei city, 2019

    • Analysed playground challenges, and planned 5 inclusive family events.

Work Experience

  • Sep. 2017- Sep.2018

    • Studied Design for Social Innovation, User Research, Sustainable Design Principles, Perspectives, and SDGs Practices.

    • Facilitated a co-design workshop the class to test my final project, a co-design toolkit.

  • Sep. 2011-Jun. 2015

    • Studied Design Principles, Website Design, Visual Communication Design, Product Design, Aesthetics, Design Ethics.

    • Led and co-designed cultural toys.

Education

User Research work examples are available for recruiters and clients. Please get in touch to request access

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